| Software 
        guides museum-goersBy 
      Kimberly Patch, 
      Technology Research News
 Reading the written material that goes 
        along with museum exhibits is always a little tricky. If you're the type 
        who has to read every word, you're likely to see the same background information 
        over and over again, and if you're the type who likes to dip in and out 
        of the text, you'll probably end up missing at least some of background 
        material.
 
 Researchers from Europe have built a system designed to tap the powers 
        of hypertext, information databases, and natural language generation to 
        allow people to go as deeply or as quickly as they wish through the written 
        material in museum-type settings without repeating or missing much. "It 
        occurred to me that... these problems can be addressed by using natural 
        language generation technology," said Jon Oberlander, a reader in cognitive 
        science at the University of Edinburgh.
 
 The information can be displayed in several forms in physical places like 
        museums and virtual spaces like the World 
        Wide Web. "The same information server and generator can dynamically 
        supply information to wireless handhelds in a real museum gallery, or 
        drive synthetic speech over a mobile phone, or build Web pages on-the-fly 
        to describe a virtual gallery," said Oberlander. The system is also designed 
        to work with any language.
 
 There are several inherent problems with museum labels, according to Oberlander. 
        First, they are generally designed to be accessed in any order. This means 
        they must each represent all the relevant information about their object, 
        which can mean overly wordy and redundant descriptions. "Small differences 
        between two objects may be submerged in a sea of similar details," he 
        said. Using traditional labels, the only way to avoid massive redundancies 
        is to force visitors to read the descriptions in a certain order "and 
        that's not great for their sense of freedom," he said.
 
 "Secondly, there's no guarantee that [visitors] will actually find what 
        they need," he added. In contrast, a live curator can find out what museum-goers 
        want, present options, and, if necessary, steer them to objects they were 
        not aware of, said Oberlander.
 
 The researchers' system addresses those problems by generating answers 
        to visitors' questions on-the-fly. It keeps track of what a visitor has 
        seen in order to tailor the descriptions appropriately.
 
 Someone visiting via the Web would start from a page of icons showing 
        a gallery of objects, and when the visitor clicked on a particular icon, 
        a new page would be generated, with a larger image, a title, a description 
        and a list of links to related objects. "At this point they can return 
        to the main page and choose another object, where they can follow one 
        of the suggested links, or they can ask for more information about the 
        current object. Either way a new page is generated for the chosen object 
        [and] the description of the page will take into account what other descriptions 
        have been generated so far, tailoring both content and form," he said.
 
 Under the hood is software that includes four key components: a content 
        potential module, a text planner, a surface realizer and a module that 
        chooses the best presentation for the generated description.
 
 The content potential module keeps track of, and links together, facts 
        extracted from museum databases and curator interviews. It also places 
        different values on each fact, depending on how important the curator 
        judges it to be and how interesting and familiar it is expected to be 
        to the visitor. This familiarity value changes throughout the course of 
        a visit.
 
 When a visitor requests information, the text planner module selects a 
        subset of facts from the content potential module. "It starts from the... 
        selected object, and includes all the facts which are nearby and sufficiently 
        interesting, important and unfamiliar," said Oberlander.
 
 The module takes into consideration the number of facts available for 
        the current type of user, and organizes the information into a coherent 
        order that signals explicitly how the facts fit together, Oberlander said. 
        "The text structure built up this way is still essentially independent 
        of the language which is used to express the information," he said.
 
 The surface realizer takes this abstract information and chooses the best 
        way of expressing it using grammatical constructions, words and connectives. 
        "This is also where the system takes into account the different ways we 
        refer to objects when we mention them the first time, [than] on subsequent 
        occasions," said Oberlander. For example, the first time you mention a 
        designer, you might say 'a British designer named Jessie M. King', then 
        later refer to her as 'Jessie M. King', 'King', or 'she'.
 
 The final module decides whether to wrap the textual description in HTML 
        with live links, send it as pure text, or put it through a speech synthesizer.
 
 In theory, the software can work with any language. The researchers are 
        currently working with English, Italian and Greek. "One of the key challenges 
        in the current project has been to cleanly separate the parts of the system 
        that are independent of English, Italian or Greek from the parts that 
        have to rely on knowledge of the particular language," he said.
 
 In some ways, English is the easy language, Oberlander added. "The sophistication 
        of the system [had] to be considerably increased for languages with complex 
        word-information rules like Greek. But once you've done Greek, Italian 
        is relatively easy," he said. In the end, it shouldn't cost much to add 
        a new language, he said.
 
 As part of the project, the researchers and a partner, the Foundation 
        of the Hellenic World in Athens, have constructed an immersive view of 
        the ancient city of Miletus using the software.
 
 The researchers are also looking to use the software to mine many types 
        of existing textual information, including online catalogs. "It will work 
        with almost any kind of online catalog and in customer relationship management," 
        said Oberlander. The researchers are also planning on using the system 
        for tutoring, he said.
 
 The software combines work in several different areas in a very interesting 
        way, said Paul Aoki, a research scientist at the Xerox Palo Alto Research 
        Center. "They're able to [make] previous technologies really deployable," 
        he said. "You can imagine that typical audio guide content like overviews, 
        jokes and dramatic stories would be tough to generate on-the-fly, but 
        something like [this] could be used to weave pre-recorded pieces together 
        with dynamic factual content."
 
 The overall approach of generating text from a database of descriptive 
        elements could have many uses, Aoki said. "There are many different... 
        scenarios where this kind of technology can be applied -- walks through 
        historic districts, botanic gardens, historic houses. Another example 
        might be an audio restaurant guide that knows you care about parking and 
        price... and gives you natural-sounding descriptions that are tailored 
        to those preferences," he said.
 
 Oberlander's research colleagues were Ion Androutsopoulos and Aggeliki 
        Dimitromanolaki of the Greek National Center for Scientific Research in 
        Greece, Vassiliki Kokkinhai of the Foundation of the Hellenic World in 
        Greece, Jo Calder of the University of Edinburgh, and Elena Not of the 
        Trentino Cultural Institute in Italy. They presented the research at the 
        29th Conference on Computer Applications and Quantitative Methods in Archeology 
        held in Gotland, Sweden, April 25 to 29, 2001. The research was funded 
        by the European Union.
 
 Timeline:   Now
 Funding:   Government
 TRN Categories:  Human-Computer Interaction; Databases and 
        Information Retrieval
 Story Type:   News
 Related Elements:  Technical paper, "Generating Multilingual 
        Personalize Descriptions of Museum Exhibits -- The M-PIRO Project," presented 
        29th Conference on Computer Applications and Quantitative Methods in Archeology 
        in Gotland, Sweden, April 25-29, 2001.
 
 
 
 
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